LGBT sports summit: Nike #BeTrue

The+Nike+%23BeTrue+collection+was+launched+in+2013+but+updated+in+2014+with+new+designs+featuring+rainbow+colors%2C+in+support+of+the+LGBT+community.+
The Nike #BeTrue collection was launched in 2013 but updated in 2014 with new designs featuring rainbow colors, in support of the LGBT community.

The Nike #BeTrue collection was launched in 2013 but updated in 2014 with new designs featuring rainbow colors, in support of the LGBT community.

Mahima Dutt

Mahima Dutt

The Nike #BeTrue collection was launched in 2013 but updated in 2014 with new designs featuring rainbow colors, in support of the LGBT community.

Mahima Dutt

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The LGBT community has made major strides recently through the third annual LGBT Sports Summit, held in Portland, Oregon. The Summit was held by Nike from June 13-14, 2014. According to KGW.com, “I cannot express how big Nike’s support is,” Cyd Zeigler said. “They really stepped up to the plate. Last year they kind of dipped their toe in. This year they are diving head first. And I think what they’ve seen is their consumers and their fans are very much okay with this, and a lot of them love that Nike is supporting this.” 

In addition to Nike hosting the event, Nike is also helping fund the LGBT Sports Coalition that was created at last year’s summit through their new line #BeTrue. The new collection, released in 2014,  includes designed footwear and apparel featuring rainbow colors. The design was inspired by the LGBT community, to show support, as well as celebrate diversity in sports. At this year’s summit, the attendees made a list of tasks to try to achieve; the main goal, however, is to end anti-LGBT bias in sports by 2016. Avery Stone, a writer for the Huffington Post, attended the summit and created her own agenda of tasks to focus on to end anti-LGBT bias in sports. Stone outlines her ideas in three main points: educating others on terminology, getting more coverage in the news and media, and diversifying the discussion so it isn’t just dominated by white, gay men in leadership. 

Despite the various method of approaching the issue, many people are working towards a common goal of ending anti-LGBT bias in sports and the LGBT Sports Summit helps these people connect and communicate.

 

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LGBT sports summit: Nike #BeTrue